Defining the visual pulse of elite performance. A brand and interface ecosystem for the world’s most precise fitness wearable.
The Challenge.
Luminal Systems had a world-class technical engine but a brand identity that felt dated and "corporate." Their visual presence failed to communicate the speed and sophistication of their data processing, making it difficult to stand out in a competitive, high-growth SaaS market.
The Solution
We developed a "Cyber-Precision" brand system. This included a custom-engineered logo based on data-node structures and a high-contrast color palette of "Voltage Blue" and "Deep Carbon." We replaced their generic imagery with technical 3D abstractions and a motion-ready typography system that signals speed and reliability.
The Results
+145%
Average Session Duration
$2.4M
Revenue Generated
< 1.1s
Average Interaction to Next Paint

Obscura
Engineering high-speed interfaces and cinematic brand identities for the next generation of creators.
© 2026 All Rights Reserved
Built By
Built In























